Internet marketers looking to generate income with an online business might want to consider enrolling into an affiliate program. This seems to be one of the biggest growing areas in online business right now. First off let’s have a look at what the term actually means. Simply stated it’s a program where you earn commission by introducing visitors or consumers to another website. There’s a trend towards calling this form of marketing, referral marketing. In other words, if a visitor who you sent to the site purchases a product, you get paid for that referral.
However there are also other forms of this affiliate promoting where a visitor does not have to purchase anything for you to earn a commission. A visitor to the site may simply need to sign up for a newsletter subscription, or sign up to a site like a dating site. A visitor might also just click an advertisement and you can earn some commission on that. The most generally known example of this is Google’s Adsense. Most bloggers have taken part in this type of marketing. A couple of years ago, when the web wasn’t quite that populated with bloggers, these click thru advertisements paid out reasonably well.
Today this isn’t the case and you would need a blog with huge amounts of monthly traffic to make a living with Adsense advertising on your blog. These advertisements are typically text advertisements but there are increasing numbers of graphic ads being offered too. Irrespective of the effectiveness of click through advertising commission, most blog owners do have some text link advertisements on their blogs. It is one of the simplest to set up and this is something technically challenged blog owners can do themselves. The majority of the income made in the affiliate marketing arena is commission based. About 80 percent of revenues are made through the revenue sharing sort of business. As a good example, one needs to go no further than Amazon.
Actually, Amazon has been credited with being the first significant online store offering an affiliate program opportunity. Although other smaller stores worked on this before Amazon, it’s this huge online retailer who really got it going and actually has patents on many of the processes involved. Amazon does make it reasonably easy for somebody to enroll as an affiliate. The process is straight forward and the advertising material that you may use on your blog is good. The only real problem is that Amazon pays a miniscule percentage on a sale. In other words the commission is low.
Amazon is therefore very much like Google Adsense where you can only earn a little cash if your blog or site has major amounts of traffic, for high traffic read hundreds of thousands of visitors. For the average blogger this sort of traffic is not a reality and neither Google nor Amazon’s affiliate programs are of much use to them when looking at making a living. It is for this reason that only about one percent of affiliate money is created thru click through commission payments.
The third type of affiliate marketing is a cost per action program. Nineteen percent of affiliate revenue is earned through this kind of commission payment. A cost per action program would be one where the affiliate gets paid for stimulating a visitor to sign up for an opt-in e-mail list for instance. These are the three predominant affiliate programs currently offered for web marketers. Selecting which one would suit you the best would rely on your interests and what kind of heavy traffic your blog draws.