Affiliate marketing is the technique through which affiliates or publishers gets reward for promoting and advertising the service or product given by the advertiser or merchant. This marketing method is carried out through web and rewards may be in the form of commission or points. If you want to take stand in internet based marketing and make profit, you have to invest in affiliate marketing. There are many types of sites which recruit mainly two types of programs and hence based on these programs, these sites are classified into two types. These are- Pay Per Click (PPC) and Pay Per Performance (PPP). Later site is also known as Pay Per Action. Basically, these two types of sites provide an excellent result which is depend upon how you use and evaluate them.
What is Pay Per Click (PPC)?
In this type of site, publisher gets money every time when visitors make click to this site. The merchants can also provide or paste some banner and text ads on this site, whenever visitor click on these banner and ads, they gets money regardless of any purchase done by visitor or not. The amount of money which affiliate gets is term as commission and the sum is pre-defined between the affiliate and merchant. As an affiliate, you would not expect to get huge amount of commission on single click because each click brings approximately $ 0.05 to them. But, if you will succeed to attract large number of visitors by enticing them through innovative marketing and new techniques, it will definitely make a huge difference in you profit.
What is Pay Per Performance?
It is one of the most lucrative and highly recommended types of site. Merchant has to pay to affiliate for every action performed by the visitor. These actions may be purchase, making new ID or sign up and using credit card for anything that merchant is offering.
This type of site spreads its wings in every sector, for instance, from education to holiday, to business to research and many more. Pay Per Action site is famous among the businessmen and merchants from the insurance and finance companies who required to sign-up every time in order to grow their business. This kind of sites bring handsome amount of commission to affiliate, which is around 15 to 50 percent. Hence, if the product is selling for $ 200, then they will get $ 75 (50 % to the selling price).
Tier-affiliate marketing sites are other types which benefited affiliates indirectly by recommending or referring other visitors to affiliate sites.
There are many other types of affiliate marketing sites which can be sub categorized on the basis of merchant or advertiser and affiliate network. These are as follows-
1. Loyalty website- it is a type of site which offers loyalty to affiliate in form of cash, donation (charity) or points.
2. Niche site-It is a type of site, which include product reviews and also include related sites.
3. Registration path sites- In these types of sites, affiliate get benefited during registration process by visitor.
Other sites are CPA networks, personal websites, Shopping Dictionary, Email affiliate websites and Rebate and Coupon websites.
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