If your online marketing is starting to feel stale or has stopped producing what you wanted, it is time to take bold and decisive action. Necessity really can be the mother of invention and there are going to be times when you simply need to do what you think will work the best. There isn’t anything wrong with this and most of the time you’ll get to where you want to go. That’s why your mind needs to be open and you need to be ready to try anything–even things other people won’t try. Your willingness to take those chances can be quite rewarding.
Once upon a time, offline marketing was the only option available (because the Internet had yet to become popular). It wasn’t called “offline” back then, though, it was called “direct” or “response” marketing and advertising. You will borrow from that and adopt a multi-step marketing process using Facebook pages, videos and your money site – or a squeeze page. Drive traffic, for example, through a Facebook page that contains both video and text based content. You can also make a separate feeder site that is basically a video site. Then you can send them through that to your primary website or to your squeeze page. Think about working harder at your lead generation. It’s good to work actively to sell your lead generation giveaway for the benefits of joining your list.
In this method, you will simply work to become a guest blogger on those sites related to your service. If you have been in business for some time, or have a lot of experience, then you should be able to get on with more established blogs.
It will be harder if both you and your business are brand new because the established and good blogs typically aren’t interested in newbies. But because you aren’t new, you’ll automatically have more credibility than the other newbies in online marketing. Don’t worry if you aren’t yet familiar with guest blogging, it’s pretty easy to learn about. So spend some time learning about this because it’s a great way to get highly targeted traffic for the website you are running.
You know how popular video has become and as far as we can see there won’t be any lessening of this trend. The easiest way to build a business around video is to set up a shopping site to act as a one stop site for everything that will help people create and compose better videos. This means taking care of things like special effects, graphics, etc. What you can do is take the angle that you can help people make videos that are hot and have impact. The best thing about this technique is that you can put it to work for lots of different businesses. If you really get into it, you can make your own products and put them alongside the products you’re selling as an affiliate for the major video and graphics software producers.
Maybe you have read something in your travels about using other people’s money, OPM, for various business reasons. This is something that has been done since the dawn of business and it is how many people have amassed some incredible fortunes. We’ve talked about some things that are quite similar and both use the approaches of how to employ leverage. Hopefully now that you know more about using leverage you’ll be able to get out there and make a major difference.