Let us have a brief look at the Affiliate network marketing. It is just like an advertising section of a newspaper. The only difference is that newspaper advertising is on a paper and affiliate marketing is on the Internet (World Wide Web). Now you may be thinking why do not these advertisements appearing on the Internet appear in the newspapers? Simple, the Internet has a larger audience than a newspaper and since the Internet is used by people (customers) from all parts of the world, the horizons for creation of demand for the products and services offered by a business are enhanced. This obviously means more sales and eventually more business, isn’t that what a business in today’s cut-throat competitive world strives for?
When a business becomes a part of an affiliate marketing program (merchant program), a deal is made between the business and an affiliate with the involvement of an affiliate network. The advertiser (business), also an owner of an existing website on the World Wide Web, takes a virtual shelf space from the affiliate (publisher). The affiliate provides a link on his website of the advertiser and an Internet visitor to the website of the affiliate can be redirected to the advertiser’s website by clicking on the link. Now, since much has been said about the affiliate marketing program, advertisers and publishers, let us now take a look at what points are to be considered before being a member of an affiliate network.
Selection of a good affiliate marketing network:
If you are keen to join an affiliate network, you must give attention to some things such as the sign up formalities, brand name, brand awareness, number of members, payment regularity, brand visibility in the market, number and names of clients (advertisers), payment date and payment mode to name a few. You may also seek the help of the existing members of the affiliate network in this regard.
You must be aware of the fact that while an affiliate is not required to pay any kind of sign-up fee, a business is required to make a paltry fee payment. It is better to offer links on your website to the advertisers who have something common with your business and not otherwise. For example, if you, as an affiliate, are engaged in health products and offer a link to an advertiser who is engaged in the hotel industry, it is of no use. On the other hand, assuming you to be in the same industry and the advertiser in a pharmaceuticals industry, the link will be beneficial for both you as well as the advertiser.
Use wisdom and diligence before being a part of an affiliates marketing network or an affiliate network marketing program and if you do that, the sky is the limit for your earnings with the affiliate program.